Introducing TENDER Co.



What is this? A new indigo-centric concern to be excited about, you say? True. A gentleman by the name of William Kroll is launching TENDER Co. and its collection of English produced selvage jeans, tees and jackets dip dyed in veggie indigo and Norfolk woad.



I will post more pictures and information as I check out the line and learn more.

For now here is a picture of Mr. Kroll overdyeing a desized denim garment in South American veggie indigo in the UK.



TENDER Co. Website