Give it up for Wrangler Blue Bell's fun, interactive presentation of their SS10 collection on their website. Using your mouse to control what is essentially a video you get to see how the clothes interact on the model during motion. Most of the shots show all sides of the garments so extra points for that. But the fact that they are all of the model being pulled and punched by invisible ghosts may leave the visitor feeling as silly as the model looks.
This novelty will probably keep visitors on the site longer than otherwise but it does not allow for clear viewing of details. The concept is still cool nonetheless and I think they did a great job overall.
Wrangler Blue Bell Website