Wednesday, March 22, 2006


Levi's Vaporwear

Remember when Levi's tried to build buzz around their RedWire(TM) DLX Jeans during MacWorld with a photoless press release? Well for anyone with enough attention span to still be following it: Terry Geiger the 17-year-old singer-songwriter from Pittsford has recently been named the spokesman for the iPod friendly jeans.

I'm all for having a face behind the campaign blah blah blah but I want to see the jeans. I hope this practice of announcing clothing before a picture/proto is ready does not become a trend.

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