More Falling Prices...Mid-Mart, not Wal-Mart

According to WWD's Emile Marsh, the French RWD Jeans label will lower their price point to broaden their appeal. Jeans prices will come down from the initial retail price range of <$178 - 237> to <$107 - 142>.

If you go to Paris and check out their flagship store shoot me an email and let me know how they are looking. As you may know, my current interest is seeing how premium denim labels who lower their price points will turn out. Check my past posts here and here.

WWD Article