Tommy Hilfiger Not Relaxing
So what's going on with Tommy Hilfiger USA? Sources say things are pretty heated over there with some high level position movements to go with their strategic shift.
Furthermore, there seems to be some indication that they will be bringing over slimmer (bye bye baggy), sexier European garments to replace the monsters currently in their own US channels. This is certainly an encouraging signal of where they see themselves in the years ahead.
It's more obvious now that APAX is serious about improving the label and was not just looking for a quick turn when they bought Tommy Hilfiger. The only question is What will they do with all those old, ugly "relaxed-fit" jeans? Give 'em to the clowns I say.