Sunday, February 22, 2009

The Denim Book

Lightning's new "The Denim book" has turned out to be a mighty "Who's Who" of Japanese denim. The editors interviewed and photographed over 70 brand owners and designers and retail managers, giving them the opportunity to present their favorite denim pieces (ranging from vintage garments to the brand's sales samples).

This format of profiling brand owners and designers is a departure from previous Lightning denim-focused publications, which usually amount to little more than glossy catalogs of Japanese denim brands (many of whom are really good advertisers).

I am happy to see some familiar faces as well as learn about more obscure brands and the owners who usually do not see the limelight.

The book is available now. East-coasters can purchase from New York's Kinokuniya and West-coasters can purchase from Self Edge.

Saturday, February 07, 2009


After Levi's and before Evis there existed a brand called Rodeo.

Best Friends Forever

Found this ad in an old Evisu magazine and thought it was worth posting.