Naked & Famous Part Deux
Given the increasing interest in the Naked and Famous brand I am including some additional pictures and information. I truly believe that the attractive retail prices will introduce many uninitiated to not only selvage but quality raw denim. The market currently purchasing raw denim in the $120-140 price point can use Naked & Famous as a stepping stone to higher priced jeans like Sugar Cane, Samurai, and Full Count.
Blue in Green in NYC will receive their first Naked & Famous shipment in the next week or two.
This is their standard Indigo Selvage (13 oz; approximately $120 retail):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC8WGFrc7Y2W-w89_kOyyV5n4zJOaU3cb00j5Eiazv0hinK78ZvcXZ9p-KcDMEdMrgmQIqPQWmAKj0-os9rl9UDrG2PkMCM160bo6LPEB7rEM54txTBt3Rfkbj-72p6eR0A2YF/s400/indigo+selvage.jpg)
Big Slub Indigo Selvage front and bank (18 oz, high flame character, approximately $150 retail):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp89ZkjJ5y443kZq1CL9xreBLWPvaY0KGlHlhhQxBGQEuCHgxIkuzxmPU06UIE-zFzLau1E3I4RhAtO5jqRTXk3yH_RWzMzRy8MXAhpyf-xdM07ELJ-qQFXgAm9orpg5KVtcn-/s400/bigslub+frt.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNMmD2fg9F4bZVUXsgNS6XFRSzDWIhxK8c8Acsa1YvIlG2qI6UQMqZl_5YOuR82k0RM3VnxHUuHTVXREfxifgFcGGHWbMWyrbaojV_wsI_85LSft5GN8AdNQg5oeQD1uxx4My9/s400/bigslubbk.jpg)
Black Selvage (13 oz, approximately $120 retail; my apologies for the bad photo):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCRJmQQcnl7y_5KyaiV3-S5uFyq77P88-fxrwKnI9MY9LcgB7FFIZ4SoSCRg4zmDqi98uc9Q5qIJQBQ0aOPtIaCenlo5yE60R7MDxt2dcG3uUxTMd8APS38gA4aQlhzYDCi7Q/s400/blk+selvage.jpg)
Vintage Blue Selvage (15 oz, approximately $130 retail):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmKfBM_KjSNK4OhOXDzgzV7U63FfZYEY43jTvFydMJbHM9UcflG2_9NEAOjp30fHVgLmh_1UFoxLtvqVCsJMDWyiLPH1m6mBdk1Vt-SrbXQjpCDuWtLQCXn7qB9uKgUAv0X1MX/s400/vintblueselvage.jpg)
If one thinks of these as fashion items then the Vintage Blue is probably the most fashion forward (to take it further I think this shade and its variations are very trend right). But at the end of the day what Naked & Famous offers is a wearable showcase of beautiful fabrics at amazingly low prices. One of the reasons for that, as I understand it, is the Canadian factory where these garments are sewn is owned by the family of Brandon Svarc, proprietor of Naked & Famous. Nor are the garments washed (a huge cost contributor). The other reason is the construction, though solid, is not superbly complex (the current collection does not have hidden rivets --but neither does it have expensive, loud embroideries). Some of the details found on $200+ garments are not present. But did I mention their entry level indigo selvage Japanese denim jean is targeting a retail of $120?? Isn't that more easy to swallow for your True Religion-wearing friends?
When asked about the where the funky name and artwork comes from Svarc replies:
Naked & Famous Website
Given the increasing interest in the Naked and Famous brand I am including some additional pictures and information. I truly believe that the attractive retail prices will introduce many uninitiated to not only selvage but quality raw denim. The market currently purchasing raw denim in the $120-140 price point can use Naked & Famous as a stepping stone to higher priced jeans like Sugar Cane, Samurai, and Full Count.
Blue in Green in NYC will receive their first Naked & Famous shipment in the next week or two.
This is their standard Indigo Selvage (13 oz; approximately $120 retail):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC8WGFrc7Y2W-w89_kOyyV5n4zJOaU3cb00j5Eiazv0hinK78ZvcXZ9p-KcDMEdMrgmQIqPQWmAKj0-os9rl9UDrG2PkMCM160bo6LPEB7rEM54txTBt3Rfkbj-72p6eR0A2YF/s400/indigo+selvage.jpg)
Big Slub Indigo Selvage front and bank (18 oz, high flame character, approximately $150 retail):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp89ZkjJ5y443kZq1CL9xreBLWPvaY0KGlHlhhQxBGQEuCHgxIkuzxmPU06UIE-zFzLau1E3I4RhAtO5jqRTXk3yH_RWzMzRy8MXAhpyf-xdM07ELJ-qQFXgAm9orpg5KVtcn-/s400/bigslub+frt.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNMmD2fg9F4bZVUXsgNS6XFRSzDWIhxK8c8Acsa1YvIlG2qI6UQMqZl_5YOuR82k0RM3VnxHUuHTVXREfxifgFcGGHWbMWyrbaojV_wsI_85LSft5GN8AdNQg5oeQD1uxx4My9/s400/bigslubbk.jpg)
Black Selvage (13 oz, approximately $120 retail; my apologies for the bad photo):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCRJmQQcnl7y_5KyaiV3-S5uFyq77P88-fxrwKnI9MY9LcgB7FFIZ4SoSCRg4zmDqi98uc9Q5qIJQBQ0aOPtIaCenlo5yE60R7MDxt2dcG3uUxTMd8APS38gA4aQlhzYDCi7Q/s400/blk+selvage.jpg)
Vintage Blue Selvage (15 oz, approximately $130 retail):
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmKfBM_KjSNK4OhOXDzgzV7U63FfZYEY43jTvFydMJbHM9UcflG2_9NEAOjp30fHVgLmh_1UFoxLtvqVCsJMDWyiLPH1m6mBdk1Vt-SrbXQjpCDuWtLQCXn7qB9uKgUAv0X1MX/s400/vintblueselvage.jpg)
If one thinks of these as fashion items then the Vintage Blue is probably the most fashion forward (to take it further I think this shade and its variations are very trend right). But at the end of the day what Naked & Famous offers is a wearable showcase of beautiful fabrics at amazingly low prices. One of the reasons for that, as I understand it, is the Canadian factory where these garments are sewn is owned by the family of Brandon Svarc, proprietor of Naked & Famous. Nor are the garments washed (a huge cost contributor). The other reason is the construction, though solid, is not superbly complex (the current collection does not have hidden rivets --but neither does it have expensive, loud embroideries). Some of the details found on $200+ garments are not present. But did I mention their entry level indigo selvage Japanese denim jean is targeting a retail of $120?? Isn't that more easy to swallow for your True Religion-wearing friends?
When asked about the where the funky name and artwork comes from Svarc replies:
The name Naked & Famous is meant to be a satirical view of our celeb obsessed society. The owner wants to make fun of "Hollywood" and "glamor" brands that cost $300 and up only because Jessica Simpson wears them and not because they are higher quality.
The logo is reminiscent of 1950's Pop-Art. Lichtenstein and Warhol made satirical paintings of mass media and the "ideal blond" to make fun of society. Naked & Famous aims to do the same.
Naked & Famous Website
Labels: blueingreen, naked and famous