Tuesday, August 08, 2006

Denim Intoxication

With the upcoming opening of American Rag's World Denim Bar denim-holics in LA will have better access to a massive amount of coveted and difficult to find jeans. Located on La Brea Avenue, next to the existing American Rag Cie, the 5500 sq. ft. format will feature in-store shops for Levi's, Diesel, JBrand, and others. The Japanese brand Evisu will be celebrated with a setup modeled after their store on Savile Row in London.

Along the denim wall expect to find jeans from Kato, Kapital, Kohzo, Nudie, Tsubi, PRPS, Loomstate, Goldsign, Deener, Yanuk, Serfontaine, Julian Red, Cheap Monday, Edwin, and more. From the Levi's front there will be exclusive pieces from Levi's European/Japan collection. High rolling denim connoisseurs can even pick up vintage items like rare Levi's jeans.

According to their denim buyer, James Hammonds, the World Denim Bar will be bringing in the Bodymetrics machine next year. Those looking to find the perfect fitting pair of jeans can step into this hightech pod and have hundreds of measurements scanned from all sides. Using this information Bodymetrics will sew and send you a custom made pair of jeans.

Those who like to mix their own can take their jeans to the Bar's onsite custom washing. Tell them you're here to bring back the distressed/vintage look. And if that's still not enough service for you then go see their denim tailors and see what can be conjured.

The store will bow sometime this month or the next amid construction delays.


Blogger TypicalFashion said...

hmmmmmm, career change?

8/08/2006 10:03:00 AM  
Blogger Henry Wong said...

Thanks typicalfashion for spotting this. I'll post the CL ad right here:

American Rag Cie Accepting Applications for World Denim Bar

Reply to: HR@amrag.com
Date: 2006-08-04, 3:12PM PDT

World Denim Bar, carrying 30+ of the world's finest denim lines, is soon to be opening its doors adjacent to American Rag on La Brea. We are currently accepting applications for full time sales positions. Qualified applicants should have knowledge of premium denim and the ability to provide excellent customer service. Resumes may be sent via e-mail to HR@amrag.com or faxed to (323)933-0273.

Job location is La Brea

Compensation: Salary/Commission

8/09/2006 09:34:00 AM  
Anonymous Anonymous said...

Enjoyed a lot! » »

3/06/2007 05:25:00 PM  

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