Friday, July 28, 2006

7 Million Pounds of Denim at Big K

Kmart is transporting over 3700 tons of denim to their 1,400 stores for the back-to-school shopping season, according to the Sears Holdings Corporation, which owns the mass merchandiser.

"'Jeans are the uniform-of-choice for kids of all ages and are actually one of the toughest things mom has to buy for her kids because fit and style are such a personal decision,' said Lisa Schultz, executive vice president, Sears Holdings Apparel Design."

Kmart sells a mix of their own private label jeans and brands like Levi Strauss Signature and Wrangler.

Press Release - Yahoo Finance

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