True Fit True Jeans
Truejeans.com is another retailer that tries to ease the complications of finding a pair of jeans that fit perfectly. Business Week has posted a "day in the life" article of co-founder and CEO of True Apparel Company, Romney Evans.
Through a partnership with Montreal-based firm My Virtual Model, True Apparel customers will be able to go online, input their measurements, and have our software tell them which brands and styles of jeans best fit their unique body shape and measurements.
Business Week Article