Friday, September 08, 2006

Brian Robbins over at the Denim Design Lab just dropped a line to update us on his latest endeavors. Check out theses Levi's shrink-to-fit raw jeans he and his team distressed using their finishing kits.

You can see more here.

For those who want/need more authentic fading the Denim Design Lab raw jeans are launching in Fall '07 "but plan on trickling some into Atrium" and other stores, according to Robbins. Selvage models will retail approximately $100-200.

Denim Design Lab Website


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