Fibre2Fashion reports that Japan's denim exports this year are down significantly.
"During the first half 2006, [the] country exported 25.051 million square meters of denim, representing year-on-year fall of 16.4 percent.
Exports to Italy declined 33.7 percent followed by Hong Kong, the US and China that recorded a plunge of 30.9, 20.8 and 7.6 percent, respectively.
Meanwhile, denim exports to Vietnam remained strong at 1.871 million square meters, supporting Japan's cotton denim fabric industry to record a 7.0 percent growth to reach a modest figure of 1.297 million square meters."
This comes as a bit of a surprise to me since we've seen a growing number of brands implementing "Japanese Denim" into their marketing. But Fibre2Fashion attributes Japan's decreased denim export to a slowdown of gobal demand for denim.