Thursday, April 27, 2006

True Religion Entering China

Who is Bright Unity International Ltd.? They're the guys bringing True Religion to China, of course. They happen to also represent Dolce & Gabbana, Just Cavalli, Giafranco Ferre GF and C'N'C Costume National. And we're not just talking about China. Bright Unity is to be the exclusive distributor for True Religion in mainland China, Hong Kong, and Macau.

From True Religion's press release:

True Religion Apparel Broadens International Distribution with Appointment of Chinese Distributor

LOS ANGELES--(BUSINESS WIRE)--April 27, 2006--True Religion Apparel Inc. (Nasdaq: TRLG) today announced that it has increased its international distribution with the appointment of a distributor for Hong Kong, Macau and mainland China. Bright Unity International Ltd., a private company based in Hong Kong, has been selected to be the Company's exclusive distributor for that territory. The Company was established in 1996 to oversee the wholesale and retail development of imported fashion brands in the Chinese region. The company provides a total market solution to its foreign brand business partners in the areas of market development, retail operations and human resources support. Bright Unity represents a variety of upscale designers and brands in China including Dolce & Gabbana, Just Cavalli, Giafranco Ferre GF and C'N'C Costume National. The Company has offices in Hong Kong and Wuhan, China and has a large network of sales agents throughout the country.

"We believe China can be a key market for True Religion as we continue to expand the international awareness and broaden the footprint of our brand," commented Jeffrey Lubell, Chairman and CEO. "We believe the Bright Unity team has the ability to maximize our brand and maximize its full market potential in China. They have strong experience both as a wholesale distributor and retail store operator for upscale, imported fashion brands, which was attractive to us. They have an impressive list of high-profile apparel brands and have a proven track record of building extraordinary brand awareness within the finest Chinese retail shopping locations. We fully intend to maximize this opportunity with our newest distributor to achieve our full market potential in the China region."

Bright Unity International is headed by Mr. Micky Lee, Managing Director. Mr. Lee has been at Bright Unity since its inception in 1996. Mr. Lee graduated with a Bachelor of Business Administration degree from Andrew University in Michigan, USA in 1986.

True Religion

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