Michael Buckley will take the role of President for True Religion starting April 24. He brings with him experience as President/CEO of Ben Sherman Group's North American division (2001-2005) and VP at Diesel USA (1996-2001).
Their news release emphasizes the fact that "Mr. Buckley played a critical role in taking Diesel from a wholesale denim-based brand to a complete lifestyle brand." This is of course exactly what True Religion is looking to do.
Currently founder Jeffrey Lubell is serving as both CEO and president. Buckley will be reporting to him.
True Religion Press Release