Friday, September 08, 2006

BLUE Won't Fade

Which denim company should you invest in? A Strategy Session video from interviews James Perkins, founding partner and portfolio manager for Thrasher Funds. He is bullish on Blue Holdings (NASDAQ: BLUE). He pushes this company to his clients noting that BLUE is well-diversified after acquiring Long Rap, Inc.

Long Rap is the operator of the Up Against the Wall chain, which has 24 retail stores pushing brands like LRG, Coogi, Antik Denim, True Religion, Seven for all Mankind and Taverniti So Jeans. Note that BLUE owns the Antik and Taverniti So brands.

Perkins cites a strong denim demand due to jeans being a "trouser for all seasons" and as the pants of choice for many dining out. Denim's increasing versatility is resulting in higher jeans demand and prices. Video


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