Monday, July 10, 2006

Women's Denim Trend in Japan

This is interesting: according to LeBiz Tokyo, the fashion consulting team that runs Fashion in Japan, eastside Japan and westside Japan are at odds about which direction women's fashion denim should go. While the women of Osaka in the west are buying up baggy cuts their cosmopolitan Tokyo counterparts in the east are into slim, skinny cuts.

LeBiz: "So the result is that the ladies denim is split into 2, and department stores are facing a risk. As those in Osaka are predicting that baggy will still exist for autumn, and those in Tokyo are voting for the skinny style. Many department stores have started making special orders to foreign brands in making baggy short pats, more skinny pants and etc.

A significant factor in the reality of this prediction is the movement of tops and boots. These trends can alter the denim trend tremendously, and retailers are aware of it. Still, those in Osaka predict that boots cut will comprise 60 percent, baggy 20 percent, skinny/slim 15 percent, and gaucho at 5 percent."

LeBiz Tokyo - Fashion Consulting


Blogger miz said...

definitely slimmer styles for tokyo and baggier/boot styles for osaka.

tokyo is always ahead of the curve, though! ;)

7/13/2006 08:30:00 AM  
Anonymous Anonymous said...

Excellent, love it! » » »

4/26/2007 06:24:00 AM  

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