Thursday, February 16, 2006

Tommy Hilfiger Not Relaxing

So what's going on with Tommy Hilfiger USA? Sources say things are pretty heated over there with some high level position movements to go with their strategic shift.

Furthermore, there seems to be some indication that they will be bringing over slimmer (bye bye baggy), sexier European garments to replace the monsters currently in their own US channels. This is certainly an encouraging signal of where they see themselves in the years ahead.

It's more obvious now that APAX is serious about improving the label and was not just looking for a quick turn when they bought Tommy Hilfiger. The only question is What will they do with all those old, ugly "relaxed-fit" jeans? Give 'em to the clowns I say.


Anonymous Anonymous said...

It seems pretty clear that around the world the trend is moving away from the baggy fad of the last 7 years and more towards a snugger fit.

But are we now going to go back to the era of skin tight stovepipe jeans like in the 80s? I sure hope not.

2/20/2006 01:33:00 PM  
Blogger Henry Wong said...

Well...moving away from baggy YES. But we're sure not abandoning it with various exploding subcultures--notably hip-hip, skateboarding, Japanese streetwear, etc.

It's funny you mention stovepipes because within the denim freak circles stovepipe jeans are now quite popular. Tapered legs/ultra slim legs are all the rage and I wonder whether that will spill into the mainstream.

If you browse some of the glossy magazines you'll see signs of '80s revival (culture including fashion). But like the Western style, I still feel that the fashion elements of past eras should remain more influence than blueprint.

2/20/2006 08:44:00 PM  
Anonymous Anonymous said...

I quite agree with you. I don't mind a few pairs of skinny jeans here and there and a little bit of 80s influence lends a spiky edge to alot of fashion.

But full on stovepipes/ultra slim legs just look horrible on most people. And also, they're much less comfortable than a normal straight fit. To me, when I wear something I want it not only to look good but also to feel good on me. You can't rock a pair of jeans if you don't feel good in them.

2/21/2006 02:46:00 AM  

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