Friday, February 08, 2008

Hippies Era Orange Tab Big E Levi's











Edit: Here is what Lynn Downey, Levi's Historian and Archivist (and dare I say friend in the industry?), has to say about these:

[These are a pair of] juniors jean from the Levi's For Gals line, 1970ish. [...] would have been sold in junior departments of specialty clothing stores. We didn't sell in the big chains like Penneys or Macy's until around 1979. Marketing was mostly at point of sale.


When asked about the logic behind the non-red tabs she replies:

Orange was for fashion jeans, white was generally for Levi's For Gals except it was also for corduroy. Black Tab with gold lettering meant the pants had undergone the STA-PREST process.


Thanks Lynn!

4 Comments:

Blogger Kenny Surtani said...

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2/11/2008 02:11:00 AM  
Blogger charlie said...

Hi Henry,

I'm researching for a new fashion-based television series in the UK and have found your blog very interesting. I'd be very grateful if you could drop me an email so we can start a correspondence. You can get me at charlie_slade@hotmail.com.

Many Thanks

Charlie Slade

2/14/2008 06:35:00 AM  
Blogger Maria said...

Nice post

6/20/2011 09:41:00 PM  
Anonymous review daddy said...

I love the Levi's label its really awesome brand,I buy them my best dress boot.

6/21/2011 04:49:00 AM  

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