Wednesday, October 18, 2006

Selvage Phones?

Maybe not but Europeans can expect mobile phones and accessories that draw "inspiration from the iconic roots of the Levi's brand," reads a Levi's press release announcing Modelabs Group's exclusive [European] license of the brand. "The collection will be a youthful and sexy take on the brand heritage: denim, rivets and the arcuate."

"Levi's(R), one of the world's largest brand-name apparel, creates new, innovative products which embody the pioneering spirit that founded Levi Strauss & Co.. Thanks to "Mobile On Demand" offer, ModeLabs Group will respond to urban fashion consumers needs, in connection with Levi's(R) style and aspiration. The products created by ModeLabs group will reflect the brand look and feel and be distributed throughout Europe by Mode Labs Group subsidiaries. This partnership confirms the in-depth changes underway in the telecom sector." says Stephane Bohbot, ModeLabs Group CEO.

No pictures accompany the announcement but I'll post if any come my way.

Press Release via SYS-CON Media
Press Release PDF

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