Monday, January 16, 2006

What's in the Crate?

DNR printed an article today about LA-based Crate Denim, started and run by Chad Hilton, Jason Fischer, and Tim Arnold. Their niche is making jeans with discontinued fabric stock from U.S. mills. "Most everything we use was made between 1965 and 1978," says Hilton. This adds to the uniqueness of their line, but is it a sustainable differentiator? I'll be keeping an eye on them.

Selling in American Rag, The Closet, Fred Segal, Isetan (Japan) and Barneys'.

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