Thursday, December 08, 2005

What Young New Yorkers Think of Abercrombie

Do you like Abercrombie & Fitch? To highlight the completion of their flagship store on Fifth Avenue here in New York, New York Magazine polled a group of city kids (13-16 yr. olds) to see what they think of the shopping mall brand.

It is somewhat as an eye-opener for me as the suburb brand is still popular for its relative quality/style combination in some of my circles.

Favorite quote: “I heard it targets gay men.”

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