Naked & Famous Part Deux

Given the increasing interest in the Naked and Famous brand I am including some additional pictures and information. I truly believe that the attractive retail prices will introduce many uninitiated to not only selvage but quality raw denim. The market currently purchasing raw denim in the $120-140 price point can use Naked & Famous as a stepping stone to higher priced jeans like Sugar Cane, Samurai, and Full Count.

Blue in Green in NYC will receive their first Naked & Famous shipment in the next week or two.

This is their standard Indigo Selvage (13 oz; approximately $120 retail):



Big Slub Indigo Selvage front and bank (18 oz, high flame character, approximately $150 retail):





Black Selvage (13 oz, approximately $120 retail; my apologies for the bad photo):



Vintage Blue Selvage (15 oz, approximately $130 retail):



If one thinks of these as fashion items then the Vintage Blue is probably the most fashion forward (to take it further I think this shade and its variations are very trend right). But at the end of the day what Naked & Famous offers is a wearable showcase of beautiful fabrics at amazingly low prices. One of the reasons for that, as I understand it, is the Canadian factory where these garments are sewn is owned by the family of Brandon Svarc, proprietor of Naked & Famous. Nor are the garments washed (a huge cost contributor). The other reason is the construction, though solid, is not superbly complex (the current collection does not have hidden rivets --but neither does it have expensive, loud embroideries). Some of the details found on $200+ garments are not present. But did I mention their entry level indigo selvage Japanese denim jean is targeting a retail of $120?? Isn't that more easy to swallow for your True Religion-wearing friends?

When asked about the where the funky name and artwork comes from Svarc replies:

The name Naked & Famous is meant to be a satirical view of our celeb obsessed society. The owner wants to make fun of "Hollywood" and "glamor" brands that cost $300 and up only because Jessica Simpson wears them and not because they are higher quality.

The logo is reminiscent of 1950's Pop-Art. Lichtenstein and Warhol made satirical paintings of mass media and the "ideal blond" to make fun of society. Naked & Famous aims to do the same.

Naked & Famous Website

BIG Assurance

Our friends at Blue in Green (BIG), premier denim retailer in NYC, sends denimheads around the globe the following message today.

Hello,

This is an announcement concerning all of our denim products.

All of our denim products imported from Japan or any other country will no longer contain tabs sewn into pocket seams made of any type of material and of any color including leather. They will also be void of any back pocket stitching or leather patches which infringe on trademarks or copywrites registered with the United States government. These three infringements include:

-Any piece of fabric or material sewn between two structural seams of a garment

-Back pocket stitching (arcuate) which could be mistaken for a Levi's arcuate or similar enough to cause confusion

-Leather patch with an image of two horses (and apparently anything else) pulling apart a pair of jeans.

All of the companies we currently sell in our store fully understand this matter and will comply by removing tabs, pocket stitching, and leather patches which infringe on or are too close in similarity to US registered trademarks and copywrites. We are also complying by no longer selling items with these infringements in place.

**All items are now being sold void of these three trademarks and copywrites held by Levi's Strauss and Co.

**We've been in contact with each of the brands we deal with on removing back pocket tabs for future products, either replacing back pocket arcuates with a different design or eliminating the arcuates completely, and in the case of our beloved pigboy champions Studio D'Artisan there will be a re-working of the leather patch due to the current infringement of two pigs pulling apart a pair of jeans.Fortunately what will not change about these products is the most important thing about them and the main reason we wear them and that's the DENIM!

When some denim companies speak of brand identity they rely on exterior flaggings or markings or shapes. In the case of these companies which we support they're identity is their denim. They pour blood, sweat, and tear into producing some of the most unique and revered denim on the planet. When we speak of these brands its usually about the texture, weight, and color of the denim. We're able to identify them just by sight and feel. So while these brands will be void of familiar markings they will still retain the most important aspect of their product and that's the denim.We'll be providing further information and developments as they occur. Thank you for your support in this time of change and transition.

Regards,
Gordon Heffner
Yuji Fukushima
Blue In Green