NYT Scoops Up Levi's Muck

The New York Times today has an article that sheds some more light on Levi's recent litigation to protect its trademarks.

Notable quotes:

The company’s [Levi's] team of denim detectives — there are 40 across the world, scouring boutiques and department stores — has spotted what they considered offending stitches on jeans from the biggest names in the clothing business: Guess, Zegna, Esprit, Lucky Brand and Zumiez, to name a few.

...

But those competitors say the lawsuits are the last resort of a poor loser, a company that has lost billions in sales, laid off thousands of workers and flirted with bankruptcy as the denim industry exploded.

NYT Article