Monday, January 29, 2007

NYT Scoops Up Levi's Muck

The New York Times today has an article that sheds some more light on Levi's recent litigation to protect its trademarks.

Notable quotes:

The company’s [Levi's] team of denim detectives — there are 40 across the world, scouring boutiques and department stores — has spotted what they considered offending stitches on jeans from the biggest names in the clothing business: Guess, Zegna, Esprit, Lucky Brand and Zumiez, to name a few.


But those competitors say the lawsuits are the last resort of a poor loser, a company that has lost billions in sales, laid off thousands of workers and flirted with bankruptcy as the denim industry exploded.

NYT Article

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