Thursday, December 21, 2006

Paper Denim & Cloth x Endurance Collabo

The WWD has the scoop on PDC's partnership with Endurance LLC, a manufacturer with licensing deals with Joseph Abboud, Rocawear, State Property and Pro-Keds. Endurance will be at the Women's & Children's Chicago Apparel Market in June of 2007 if you want to meet their team.

If you remember earlier this year PDC jumped ship from premium premium to middle premium and went to Mexico for cut and sew in the hopes of reaching mass market. This latest move is part of that growth initiative.


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