Thursday, December 21, 2006

Lyric Jeans YE Summary

Is anyone still following Lyric Jeans (besides Tina Fey)? Ok here goes:

Lyric Jeans, Inc. (Other OTC: LYJN.PK) is pleased to provide its shareholders with a year-end report reviewing the company's progress and advances over the last 10 months. In less than one year Lyric Jeans has accomplished its objectives in developing and launching its premium lifestyle brand Lyric Culture.

"I am more enthusiastic about Lyric Culture than any other venture I've ever undertaken in my life," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc. "In a very short period of time, we've built the foundation for a music and fashion powerhouse that will take the world by storm," she continued.

"We have the best music partners in the world and a tremendous team of graphic artists, designers, patternmakers and manufacturers who together under HANNA's direction are breaking ground with truly outside the box thinking in terms of both design and marketing," said Ronny Halperin, CEO of Lyric Jeans. "In the new year, we look forward to taking the steps toward becoming a fully reporting company and building Lyric Culture into a household brand name," he added.

In 2006 Lyric Jeans, Inc:

-- Forged strategic partnerships and entered into licensing agreements with the world's largest and most prominent music publishers including Universal Music Publishing Group, Warner Chappell, Sony/ATV, BMG, EMI, Peermusic, Chrysalis and Cherry Lane Music Group

-- Opened a Los Angeles-based design studio and corporate office

-- Engaged the garment industry's leading contractors to manufacture its product including American Garment Sewing, Inkworks Studio, Fashion Connection and Caravan.

-- Retained the Kathy Walker Showroom to head up sales at the prestigious New Mart in the heart of the fashion district in downtown Los Angeles

-- Launched a state-of-the-art website and e-store in time for the holiday shopping season

-- Secured distribution for its product at high-end department store Saks Fifth Avenue

-- Hired renowned fashion PR agency People's Revolution to head up marketing, publicity and branding

-- Attracted celebrity attention from actress Brooke Burke who wore Lyric Culture on the hit CBS TV series "Rockstar Supernova"; Kelly Clarkson who wore a Lyric tee to open up NASCAR; Tina Fey who wore Lyric product for editorial in Rolling Stone

-- Was reviewed in Women's Wear Daily, Fairchild's prestigious daily trade publication which serves as the authority for the fashion and retail industries

-- Was the subject of a two-page feature article in California Apparel News which touted Lyric as "one of the more ambitious and original denim launches in some time."

-- Announced its debut collection titled 'Lyric Culture Revolution' featuring a comprehensive product line including denim and leather jackets, jeans, shorts, skirts, corsets, tee shirts and belt buckles

-- Hosted the America album release party with Sony/BMG and the album release celebration for the New York Dolls.

In 2007 Lyric Jeans, Inc. plans to continue growing its business by establishing Lyric Culture as the leading rock n' roll lifestyle brand. The company intends to showcase its product at premiere industry tradeshows, expand its sales effort and distribution nationally and internationally, increase its product line to include menswear, hire additional designers and management, host celebrity driven A-list events, garner editorial placement in national consumer publications and enter into various name and likeness deals with music icons.

Lyric Culture uses the words of legendary artists in the design of denim and leather jackets, shorts, skirts, corsets, tee shirts and belt buckles. Every item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture honors these artists and their timeless words by fusing high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)!

Market Wire via Yahoo


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